1. BUSINESS PLAN
2. DIAGNOSIS

2.1 TARGET GROUP
2.2 BUSINESS DEFINITION
2.3 MISSION
2.4 VISION
2.5 ANALYSIS OF THE MICROENVIRONMENT
2.6 ANALYSIS OF THE MACROENVIRONMENT
2.7 MATRIX SWOT

3. OBJECTIVES AND STRATEGIES

3.1 OBJECTIVES
3.2 STRATEGIES (Product, Price, Publicity and Place)

4. ACTION PLAN
5. KEY PERFORMANCE INDICATORS (KPI)

3
3
3
4
4
5
5
6
6

8
8
8
12
13